launching spot:

  • In Mexico, looking for a job being older than 50 years old is the most challenging job of them all. That's why, instead of creating a typical anniversary campaign, for our 50th anniversary, we chose to hire people who appreciate the work made by hand and with love, people over 50.

  • CANNES LIONS 2023 - 2 BRONZES
    THE ONE SHOW - 1 SILVER
    CIRCULO DE ORO - 2 GOLD / 1 SILVER
    EFFIE - 1 SILVER
    D&AD - SHORTLIST

  • Client: Popeyes
    Agency: Gut